Logos Pathos Ethos Kairos Telos Topos. In this article i want to highlight five even more critical terms that lie at the foundation of all persuasive arguments. Pathos greek for suffering or experience focuses attention on the values and beliefs of the intended audience. You might find the concepts in courses on rhetoric psychology english or in just about any other field.
Ethos ethos refers to your credibility. Ethos pathos logos and kairos all stem from rhetoric that is speaking and writing effectively. Many people have heard of the rhetorical concepts of logos ethos and pathos even if they do not necessarily know what they fully mean. Appeal to the mind intellect draw from philosophy and logic facts statistics if then statements definitions of terms the use of emotion and affect to persuade.
These three terms along with kairos and telos were used by aristotle to help explain how rhetoric functions.
Many people have heard of the rhetorical concepts of logos ethos and pathos even if they do not necessarily know what they fully mean. Appeal to the mind intellect draw from philosophy and logic facts statistics if then statements definitions of terms the use of emotion and affect to persuade. Many people have heard of the rhetorical concepts of logos ethos and pathos even if they do not necessarily know what they fully mean. You might find the concepts in courses on rhetoric psychology english or in just about any other field. Ethos pathos logos kairos telos topos.