Logos Pathos Ethos Kairos. The concept of kairos is pretty complex. In his book rhetoric he defined these 3 greek words. They are also referred to as the three artistic proofs aristotle coined the terms and are all represented by greek words.
Calling something kairotic is also subjective like beauty. Ethos or the ethical appeal means to convince an audience of the author s credibility or character. Whereas logos and ethos appeal to our mental capacities for logic pathos. 40 of people diagnosed with cancer live for 5 or more years.
Examples of kairos ethos pathos and logos.
They are ethos pathos and logos as well as the less used kairos. Understanding how logos pathos and ethos should work together is very important for writers who use research. Kairos as a persuasive method. In this article i want to highlight five even more critical terms that lie at the foundation of all persuasive arguments. They are also referred to as the three artistic proofs aristotle coined the terms and are all represented by greek words.